Social Links represent bonds forged with schoolmates, acquaintances, and figures around Tatsumi Port Island. Ranking these up grants bonus experience when fusing Personas of the matching Arcana and unlocks ultimate Persona fusions at Rank 10. Prioritize daytime school links during the semester, as evening time slots are much less crowded and school links become unavailable during vacations and exam weeks.
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Worth doing
Spend free evenings with male SEES members at the Iwatodai Dorm (cooking, gardening, reading, watching DVDs) to unlock Link Episodes, which function similarly to Social Links and grant exclusive Persona fusions.
Visit the relationship fortune-teller at Club Escapade in the evening or use the Naganaki Shrine relationship shrine during the day to gain points toward a Social Link that is not yet ready to rank up.
Tips
Always carry a Persona of the matching Arcana in your inventory when spending time with a Social Link to gain a 50% multiplier on affection points earned from dialogue choices.
Matching Personas are not required for Devil and Sun, as their events rank up automatically every single time you hang out with them.
Prioritize raising your three Social Stats (Courage, Charm, Academics) during evening free time early in the year so you meet the prerequisites for party member Social Links (Fuuka, Yukari, and Mitsuru) as soon as they become available.