All merchants in Final Fantasy VII Rebirth

Every merchant and trader the guide lists, with where they are and what they sell.

Merchant	Area	Sells
Item Vendor	Kalm	Potions, Hi-Potions, Antidotes, and Phoenix Downs
Bookstore (Maghnata Books)	Kalm	Folios that provide skill points and stat enhancements for party members
Queen's Blood Card Vendor	Kalm	Booster packs and individual Queen's Blood playing cards to expand your starter deck
Bill's Chocobo Ranch Tack Shop	Grasslands	Chocobo customization equipment (cap, saddle, and greaves) in exchange for Golden Plumes
Chadley	Grasslands	Materia development services using region-specific Data Points gathered from World Intel
Chloe's Tack Shop	Bill’s Chocobo Ranch	Chocobo cosmetic armor pieces and gear sets in exchange for Golden Plumes
Chadley	Bill’s Chocobo Ranch	Combat Simulator battles and Materia development using Grasslands regional data
Under Junon Magpie (Item Vendor)	Under Junon	Potions, Hi-Potions, Phoenix Downs, and status-clearing remedies
Weapons Vendor	Under Junon	Upgraded gear and character armaments appropriate for Chapter 4
Costa del Sol Magus Vendor	Costa del Sol	Fire Materia, Ice Materia, Lightning Materia, Healing Materia
Costa del Sol Item Vendor	Costa del Sol	Potion, Hi-Potion, Phoenix Down, Antidote, Maiden's Kiss
Item Vendor	North Corel	Potions, Hi-Potions, Phoenix Downs, and status-curing remedies
Weapon Vendor	North Corel	Mid-game weapons for the party including Cloud's Slayer's Edge and Barret's Solid Bazooka
Materia Vendor	North Corel	Standard magic and support materia such as Healing, Fire, Ice, and Lightning
Event Square GP Exchange	Gold Saucer	Trade earned Gold Saucer Points for Queen's Blood booster packs, collectibles, and synthesis materials
Wonder Square GP Exchange	Gold Saucer	Trade earned Gold Saucer Points for minigame accessories, cards, and music discs
Chocobo Square GP Exchange	Gold Saucer	Trade earned Gold Saucer Points for chocobo customization gear and materia
Gongaga General Store	Gongaga Village	Potions, Hi-Potions, remedies, Phoenix Downs, and regional crafting materials
Gongaga Weapon Stall	Gongaga Village	Current tier weapons for Cloud, Tifa, Barret, Aerith, and Red XIII, including weapons missed in earlier chapters
Gongaga Materia Vendor	Gongaga Village	Standard magic and support materia, including current elemental orbs and healing materia
Cosmo Canyon Materia Vendor	Cosmo Canyon	Sells standard magic and command materia including Healing, Cleansing, Revival, Fire, and Wind
Cosmo Canyon Weapon Vendor	Cosmo Canyon	Sells regional equipment and upgrades, including the Silver Collar for Red XIII
GP Exchange Booths (Various Squares)	Gold Saucer (Chapter 12)	Offers high-tier Materia, accessories, Queen's Blood cards, and character folios in exchange for accumulated Gold Saucer GP.

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